Wall signs — flat and projecting.
(a) One flat wall sign may be erected parallel to the face of the building.
(b) In addition, one projecting wall sign may be erected perpendicular to the building or street. The following limitations shall apply:
[1] The sign may protrude up to 42 inches from the plane of the building but not closer than two feet to the curbline.
[2] The bracket(s) supporting the sign shall be no more than four feet in length on a side.
[3] The bottom of the sign or the protruding portion of the bottom bracket shall be at least 10 feet above the sidewalk in the CC, M and H Districts and at least eight feet above the sidewalk or ground in the DMU-1, DMU-2, RMU, OMU and WF Districts.
[4] The size of the sign shall not exceed 15 square feet per face. Only two faces are permitted.
(c) Signage in the DMU-1, DMU-2, RMU, OMU and WF Districts shall be designed so that it is visible and informative at the pedestrian scale. The following design standards shall apply:
[1] Street-oriented signs shall be limited to fascia bands above the store window, on the vertical fascia of an awning or on the window of the store.
[2] Signage design shall be carefully integrated with other design elements.
[3] All signs shall be stationary and contain no visible or moving parts.
[4] If a sign is illuminated, the source of illumination must be shielded from streets, walkways and adjoining properties. External illumination such as gooseneck lamps, simple horizontal strip lighting or concealed spotlights shall be utilized. The lighting fixtures shall be placed so as to not negatively impact of the composition of the facade or damage building materials.
[5] Flat wall signs shall not project less than 1/2 inch or more than three inches beyond the rest of the wall. Any illuminating devices shall project no more than 42 inches beyond the rest of the wall or any distance above the building.
[6] Prohibited items shall include product advertisement outside of any retail space, signs mounted above the eave line of any structure and internally illuminated signage.
[7] Sign copy shall be limited to the name of the business, product sold or service provided by and logo of the principal use of the premises. Telephone numbers or website addresses shall only be allowed on permanent interior signs on ground floor level windows and doors and upper floor windows (limited to a sign for a different business than is located on first story). The maximum height of letters for telephone numbers and website addresses shall be five inches on ground floor store windows and doors and three inches on upper floor windows.
(d) Signage in the CC, M and H Districts shall be designed so that it is visible and informative at both the automobile and the pedestrian scale. The following design standards shall apply:
[1] Internal illumination is allowed.
[2] Flat wall signs excluding external illuminating devices shall not project more than 12 inches. Any external illuminating devices shall project no more than 42 inches beyond the rest of the wall or any distance above the building.
[3] Projecting wall signs shall be at least 10 feet above the sidewalk or pavement immediately beneath the sign.
(e) Such sign or signs shall be placed so as not to obliterate, conceal or destroy architectural and decorative trim and cornices immediately above first-floor storefronts or on above stories, including at parapets and rooflines, or signs of adjacent buildings or views.
(f) The mountings and installation hardware must be installed in such a way that it does not damage the materials of the building and all practical measure must be taken to conceal the hardware.
(g) Signs that do not comply shall be removed no later than 24 months after this chapter is enacted.